Tobacco Product Certification (TPD) is a regulatory act in the European Union for the sale of tobacco products, including e-liquids and e-cigarette devices(heat not burn products). As of May 20, 2016, TPD compliance is in full effect and manufacturers, retailers and e-cigarette（Heated Tabak Chinese manufacturer） users must follow the guidelines set out in Article 20 of the TPD. 

What is the purpose of TPD?
There are three main reasons for the existence of TPD:
1. Protect children from nicotine products
2. Protect consumers by developing enforceable standards for the safety and quality of all e-liquids and vaping devices

3. Protect consumers by requiring manufacturers and retailers to provide useful information about packaging

 
How to apply for TPD?
1. Register with MHRA
All e-liquid and vaping devices must be notified and registered with the Medicines and Healthcare Products Regulatory Agency (MHRA) 6 months prior to sale. This includes existing vape products prior to May 20, 2016.

2. Product compliance: e-liquid and e-cigarette (herbal sticks supplier) devices
E-liquids containing nicotine require emissions testing and must be tested in an accredited laboratory
Vaping devices cannot contain more than 2ml of e-liquid
Each bottle of e-liquid containing nicotine is limited to 10ml per bottle
The nicotine concentration in e-liquid cannot exceed 20 mg/ml or 2.0% nicotine
 
Certain ingredients such as coloring, caffeine and taurine cannot be included. The EU’s voting member states can also ban other ingredients deemed unsafe.
 
3. Packaging and Labeling
Child-resistant and tamper-proof refit bottle. Also, the bottle must be unbreakable.
The nozzle of the bottle must be at least 9mm long and must not deliver more than 20 drops per minute.
A warning leaflet must be included in the package
Specific warning labels must be affixed to the packaging
“This product contains nicotine, which is a highly addictive substance” needs to be stated on the packaging. It must also cover 30% of the package surface on the front and back.
 
4. Restricted Ads
Rules for promotions and advertising may vary from country to country in the European Union.
What’s Not Allowed in Vape Liquid and Vape Device Promotions:
TV, on-demand TV and radio
furnishings
Newspaper/Magazine/Journal
Display Advertising on the Internet
Cold Calls: Marketing Emails and Text Messages
social media marketing
Allowed content for vaping oil and vaping device promotions:
trade publications trade magazines and trade shows
Factual information about the product, such as “how-to” videos, blogs, tweets, and unpaid reviews
flyer
poster
billboard
In the UK, non-nicotine liquids, non-nicotine disposable e-cigarettes, non-disposable devices that only take non-nicotine e-liquids can be advertised
 
What is SHORTFILL?

Shortfills are used to bypass TPD regulations by sending 0% nicotine e-liquids underfill so consumers can put their nicotine liquids or nicotine injections into e-juice bottles. It’s also known as a “mix and vape” because vapers mix nicotine liquids into a short-fill e-juice bottle.
 
Not all EU countries have access to TPD compliant e-juice bottles?
Although e-liquid may be TPD compliant, it may not be allowed in certain countries in the European Union. This is because the TPD is a protective regulation that sets minimum standards for each member of the EU. Individual members of the EU may need to meet more specific conditions to be compliant in their respective countries.