In an interview on ITV's This Morning on May 25, British Prime Minister Rishi Sunak expressed concern that his daughter might be tempted by illegal vaping products. Sunak expressed strong disgust at the marketing of E-cigarettes(heat not burn tobacco supplier) to children and promised to strengthen regulation of the marketing of E-cigarettes.

An E-cigarette(Heted herbal heatsticks manufacturer) survey conducted today by UK testing agency Inter Scientific found that some illegal E-cigarette products contain excessive levels of lead, which may negatively affect brain development. Last year's NHS figures showed that smoking rates among pupils had fallen, however, since 2018 E-cigarette use among 11 - to 15-year-olds in England has risen from 6% to 9%, with a significant increase from 10% to 21% among 15-year-old girls.

New research from Action to Stop Smoking (ASH) UK shows that convenience stores are the main source of E-cigarette purchases and that children's knowledge of in-store promotions has grown significantly over the past year. Although E-cigarettes(Heatsticks manufacturer) are considered safer than traditional tobacco because they do not contain harmful tobacco, the government still highlights them as an effective tool for adults to quit smoking. At the same time, the government is trying to discourage children from using e-cigarettes and has begun a consultation on how their appearance and promotion might appeal to children.

So far, 40 countries around the world have banned e-cigarettes outright, and others have taken steps to make them less attractive to young people. Canada, for example, restricts the sale of certain e-cigarette flavors. Labour has pledged to stop e-cigarette brands and advertising from appealing to minors if it wins the election, and to work with local authorities and the NHS to ensure e-cigarettes are used as a smoking cessation aid rather than a new form of smoking.